AI & Local Search by the Numbers
- 10% of Gen Z now uses ChatGPT as their main search tool.
- 40–60% of searches have local intent.
- 85% say contact info and hours are essential.
- 42% rely on “near me” searches.
- 20% use maps for direct local searches.
Traditional SEO is far from dead, but now, it must also serve AI-generated queries.
AI Search Is Conversational
Today’s consumer asks AI multiple questions, building on each answer. AI uses data from websites, directories, and social profiles to compile rich, detailed responses—often including images, reviews, and service info.
To stay visible:
- Use clear service pages with crawlable content.
- Keep alt text updated on images.
- Ensure contact info is complete across all platforms.
- Manage listings actively and consistently.
Why Listings Management Still Matters
AI values “official and authoritative” sources like:
- Business websites
- Social profiles
- Google Business Profile, Yelp, BBB
- Niche industry directories
That’s where ABS Local Mobile Market comes in. I help my clients stay visible in both search and answer engines with consistent, up-to-date directory listings.
✔️ Keep SEO basics strong
✔️ Optimize for AI as well as traditional search
✔️ Make sure NAP data is accurate and consistent
✔️ Don’t ignore directories—AI certainly doesn’t!
Want help staying ahead of AI-driven search? Call today